CRO Lead (Kaunas)

CRO
Kaunas
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Mediatech

As a media group, we combine digital, tech, and content competencies to simplify complex information and make it accessible to everyone. Since launching Cybernews in 2019, expanding into Healthnews, and creating a financial insights platform, we have grown to a team of 250 in-house experts and over 150 global contributors.

Digital Performance Department

Dedicated to optimizing online presence and driving measurable results. By leveraging data analytics, user behavior insights, and advanced digital marketing strategies, this team focuses on improving conversion rates, enhancing user experiences, and maximizing the effectiveness of our digital campaigns. Our goal is to ensure continuous growth and success in the digital landscape.

You

Experienced in user behavior, data analytics, and digital marketing. With a deep understanding of digital marketing metrics, you excel at developing and implementing strategies to improve conversion rates across websites. Your strategic mindset and analytical skills will drive our digital success and enhance user experiences.

WHAT WILL YOU DO

  • Develop and execute a comprehensive CRO strategy aligned with business goals
  • Identify key conversion metrics and set targets for improvement
  • Lead, mentor, develop a team of CRO specialists and foster a collaborative team environment
  • Conduct thorough analysis of user behaviour and conversion funnels to Identify areas for improvement and develop hypotheses for A/B testing
  • Implement and manage A/B and multivariate tests to optimize conversion rates
  • Work closely with marketing, product, and other cross teams to ensure cohesive strategies
  • Communicate CRO insights and recommendations to stakeholders
  • Collaborate with UX/UI designers to enhance site usability and user experience
  • Ensure that all changes are user-centered and data-driven
  • Develop and present regular reports on CRO performance and progress
  • Maintain detailed documentation of tests, outcomes, and best practices
  • Translate data into actionable insights for continuous improvement
  • Keep abreast of the latest trends and best practices in CRO and digital marketing
  • Continuously explore new tools and technologies to enhance CRO efforts

WE EXPECT YOU TO HAVE

  • Proven experience in executive leadership roles within the digital marketing or related field
  • Demonstrated track record of driving revenue growth and maximising profitability
  • Strong leadership and management skills, with the ability to inspire and motivate a team
  • Experience with data analysis tools: Google Analytics, Hotjar, and other CRO platforms to gather insights
  • Good understanding of performance marketing metrics (ability to  initiate A/B or time frame tests, as well as changes based on correct metrics evaluation)
  • Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making 
  • Ability to contribute in creating and tracking data models for product verticals or channels
  • Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions

AT MEDIATECH YOU WILL BE ABLE TO

  • Influence organization-level decisions with shorter decision-making time and quick implementation of ideas
  • Apply your skills and previous know-how in new, dynamic, and ever-evolving industries
  • Achieve a significant impact by making global-scale projects come alive
  • Accelerate your career based on outcomes rather than climbing the corporate ladder and hierarchy

GROSS SALARY

  • From 4132 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competences.
We offer
Growth
Unlock your potential with our career growth resources: customized sessions, conferences, courses, and books.
Office first culture
Boost collaboration and innovation through in-person meetings. Speed up decisions and foster growth in a dynamic work setting.
Bonus vacation days
Earn more time off the longer you work with us.
Health insurance
Experience complete peace of mind with our comprehensive private health insurance, making your well-being a top priority.
Well-being
Access top resources for your well-being, including customized workouts, mindfulness sessions, expert advice, fun events, and snacks.
Did we spark your interest?
If so, apply now!
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Hiring process
STEP_01
Application
Tell us who you are. No need for a biography – but we’d love to know more about you and your plans.
Application
Tell us who you are. No need for a biography – but we’d love to know more about you and your plans.
STEP_02
First communication
Then, we’ll talk about your role and mutual expectations. If it’s a match, let's move further!
First communication
Then, we’ll talk about your role and mutual expectations. If it’s a match, let's move further!
STEP_03
First Interview
Now we’ll talk, trying to learn all about you. Both as a professional, and as a colleague.
First Interview
Now we’ll talk, trying to learn all about you. Both as a professional, and as a colleague.
STEP_04
Assessment evaluation
It’s test task time! With a suitable assignment, we’ll check your skill level and expertise.
Assessment evaluation
It’s test task time! With a suitable assignment, we’ll check your skill level and expertise.
STEP_05
Final interview
You're almost there! Here, you’ll get to meet your potential colleagues – manager, team, or even the CEO.
Final interview
You're almost there! Here, you’ll get to meet your potential colleagues – manager, team, or even the CEO.
STEP_06
Feedback
With our answer ready, we’ll let you know what we think. Feedback is valuable – so is your time.
Feedback
With our answer ready, we’ll let you know what we think. Feedback is valuable – so is your time.